Customers desert Adidas after it backs male participation in women’s sports
Adidas’ new promotional campaign highlighting women’s participation in sport has alienated customers by including a biological male alongside women.
Adidas’ new promotional campaign highlighting women’s participation in sport has alienated customers by including a biological male alongside women.
Women’s sport needs to be protected from the dominance of transgender athletes, former elite athletes are saying, after a biological male triumphed in the pool at a US inter-collegiate competition for women.