Tesco stocks Christian Easter egg for the first time

Thu, 14 Mar 2013

Supermarket giant Tesco is, for the first time, stocking chocolate eggs that include the message of Jesus Christ’s resurrection.

The Real Easter Egg will be stocked in 450 of its largest stores, with other supermarkets also making the product available.

Inside The Real Easter Egg is the Easter story, as well as an activity poster and sticker set.

Crosses

On the front of the box are three crosses and a Bible text about Jesus’ resurrection is inside the lid.

In 2010 it was revealed that supermarkets were reluctant to sell the eggs, but The Meaningful Chocolate Company – which makes them – has still sold hundreds of thousands through mail order.

David Marshall, from the company, said: “Our aim is to change the Easter egg market forever by making it more spiritual, more generous and more faithful.

Breakthrough

“This is a great breakthrough – there are Real Easter Eggs available in some stores but quantities will vary.

“Tesco has the biggest supply across 450 of their largest stores. Morrisons and the Coop have quantities available in selected outlets.

“Sainsbury’s and Waitrose have only about 12 eggs in a small number of stores.

“We have a Google map showing which stores are stocking the egg. It can be seen at www.realeasteregg.co.uk/locator.”

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