Raunchy pop videos set for age ratings clampdown

Pop music videos should receive cinema-style age ratings to protect children from any sexually charged content, an inquiry is expected to say.

And outdoor adverts which use sexualised imagery may also be barred from being displayed near schools.

Reg Bailey, chief executive of the Mothers’ Union, was commissioned by the Prime Minister to produce a report into the sexualisation and commercialisation of children.


His report, due on Monday, is also expected to outline greater powers for parents to complain about inappropriate materials, including advertising.

And regulatory bodies such as Ofcom and the Advertising Standards Authority may be forced to do more to get parents’ view on what is acceptable to show to children.

The report is expected to recommend that the retail, advertising and video industries be given 18 months to clean up their acts voluntarily or face tougher Government regulation.


Helen Goodman, the shadow justice minister, said: “The voluntary approach has been tried and failed. We must have tougher regulations across the media, including social media.”

But Geoff Taylor, chief executive of The British Recorded Music Industry, said: “We are updating our Parental Advisory Scheme for the digital age to ensure that explicit songs and videos are clearly labelled, giving parents the ability to identify material that may not be appropriate for their children.”

Launching his inquiry last December Mr Bailey, said that it would “help find a way that allows children to be children and parents to feel properly equipped to deal with the pressures on their children as mini-consumers”.


In March discount retailer Matalan launched a review after it emerged that it had been selling padded bras for girls aged just eight-years-old.

An investigation, by a popular national newspaper, also found the store selling hot pants aimed at four-year-olds.

And “provocative” sequin tops bearing the slogan “Don’t even think about it” were also available for youngsters.

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