A 50-foot-high pro-life advertisement has been featured in Times Square to challenge the new extreme abortion laws passed in New York.
The digital advert, which was sponsored by Students for Life of America (SFLA), ran for three days and played at least 720 times last week.
SFLA President Kristan Hawkins said: “We had to fight to have our message heard as twice companies pulled the plug on our custom-made ad after intense negotiations.”
The HD video advertisement was part of a pro-life campaign, and featured three women holding signs with pro-life messages.
One read: “I reject abortion extremism” – “Only 7% of millennials support the abortion extremism made legal in New York State”.
Another said: “I don’t trust Planned Parenthood” – “Today, Planned Parenthood will end the lives of 910 human beings”.
The final read: “I am the Pro-Life generation” – “The pro-life generation has arrived to vote out abortion”.
‘A powerful statement’
Focus on the Family will also join New York’s pro-life fight next month, with their ‘Alive from New York’ event, showing a live ultrasound of a baby in the womb in Times Square.
Its President Jim Daly, said: “There is no way a person is going to be able to say, ‘That is not a child’. It is a child and we want everyone to see it.”
Brittany Raymer, a Policy Analyst for the charity, added: “There is no doubt that the fight for life will be difficult. That’s why an event like Alive from New York can make a powerful statement to pro-abortion activists that there will be no backing down when it comes to protecting babies inside and outside the womb.”
This follows a decision from New York to pass its Reproductive Health Act – a move which effectively legalises unrestricted late-term abortions, in some cases up until the point of birth.