One in ten gambling adverts break rules, says watchdog

More than one in ten TV adverts for gambling have broken advertising rules, according to the Advertising Standards Authority (ASA).

Of the 56 advertisements checked, the ASA found that five promoting gambling websites could appeal to children and young people.

A sixth TV advertisement was found to suggest that gambling could improve self-esteem, self-image and help achieve financial security.

The Government relaxed rules for gambling advertising in 2005. Under the Gambling Act 2005 casinos, bookmakers and gambling websites are allowed to advertise on television, subject to certain restrictions.

According the Gambling Commission, gambling adverts must not:

  • Portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm
  • Exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of children, young persons or other vulnerable persons
  • Suggest that gambling can be a solution to financial concerns
  • Link gambling to seduction, sexual success or enhanced attractiveness
  • Be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture.
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