Two of the world’s leading cosmetic brands are trumpeting their major financial support for abortion giant Planned Parenthood.
Benefit says it will “support Planned Parenthood’s mission to provide sexual and reproductive health care” – which includes abortions – “by donating customer sales to the organization”.
M.A.C, owned by Estée Lauder, has pledged $500,000 to Planned Parenthood over the next two years, to help expand its chat programme which includes abortion information.
In a press release, the abortion giant said the “funds will help advance Planned Parenthood’s mission”.
But Twitter users criticised it. One said they would stop buying Benefit products.
Another highlighted the humanity and incredible development of an unborn child.
And a third noted the irony of Planned Parenthood claiming to support the lives of girls, while carrying out abortions.
Every May, Benefit donates 100 per cent of its brow wax proceeds to its ‘Bold is Beautiful’ project. Planned Parenthood will be one of six organisations to receive the funding.
M.A.C has also now agreed to donate 100 per cent of proceeds from its VIVA GLAM Lipsticks to the organisation.
M.A.C and Benefit’s support comes as part of a group effort by major brands, such as Warner Bros and Tumblr, to support Planned Parenthood.
Despite annual reports from 2013-2017 claiming that abortion makes up only three per cent of its work, The Washington Post de-bunked this figure, calling it “misleading, comparing abortion services to every other service that it provides”.
Earlier this year, President Leana Wen said that Planned Parenthood’s “core mission is providing, protecting and expanding access to abortion and reproductive health care”.
“The last thing I would want is people to get the impression that we are backing off our core services. What we will always be here to do is provide abortion access. It’s who we are.”