Bible sales reach record high, as Gen Z shows increasing openness

The number of people buying Bibles has reached a record high last year, according to Christian publisher SPCK.

An analysis on the number of physical Bibles sold showed a surge of 27.7 per cent last year – the biggest on record – and a 106 per cent rise since 2019.

This comes as some are hailing a ‘quiet revival’ happening across the UK. A recentpoll showed that over Christmas 45 per cent of UK adults were “planning to attend a church event or service”, up from 40 per cent on the previous year.

Investigating faith

Sam Richardson, CEO of SPCK Group, said that the increase in Bible sales is “evidence of a significant cultural shift regarding matters of faith and religion in this country”.

“As we face worldwide political and social change” he added, “individuals are re-engaging with questions of meaning and spirituality”.

Richardson explained: “The significant and sustained upward trend in Bible sales suggests that more and more people are investigating the Christian faith themselves and seeking to draw their own conclusions about its truth.”

‘Something’s changed’

Aude Pasquier, Retail Sales Director at Church House bookshop in Westminster, commented that they have “seen an increase in people coming to the Bible from scratch”, with no Christian background.

She said: “It’s definitely younger people who are seeking some sort of spirituality – they want to understand the world and themselves better”.

Steve Barnet, who owns St Andrews bookshop in Buckinghamshire, noted the “surprising” number of young men coming into his shop, saying: “Almost out of the blue something’s changed where people are turning to faith”.

Search for hope

A similar trend is happening in America, with Industry Analyst Brenna Connor, stating that “2025 marked a 21-year high for Bible sales in the U.S.” – an increase of 12 per cent from 2024, and twice the number of Bibles sold in 2019.

She added: “The greater interest in religious content in the U.S. reflects a bigger search for hope and community, and suggests that consumers are increasingly turning to faith-based resources as anchors of stability and sources of comfort during uncertain times.”